Financial services, internal platforms, process automation
I design and launch products that automate internal operations, combining product design, systems analysis, research, and early product discovery.
- Design internal knowledge, support-automation, service, and operations-analytics tools.
- Run discovery with product partners through interviews, synthesis, hypotheses, and MVP scenarios.
- Turn ambiguous requests into clear journeys and product hypotheses.
- Reduce product risk before development.
Automotive, HMI/IVI, B2B platforms, fleet tools
Designed core HMI/IVI surfaces for production vehicles and fleet-management tools, including media, climate, overlays, cameras, an assistant, and back-office workflows.
- Created a scalable vehicle-widget architecture.
- Aligned design, engineering, QA, product, vendors, and internal teams.
- Introduced early emulator, bench, and in-vehicle testing.
- Reduced Feature Time-to-Market by 29% and Design Lead Time by 42%.
- Reduced engineering reject rate from 25% to below 2%.
IoT, mobile apps, smart home, global product
Led design and launch for Roomba Home, a global robot-management app with 1.5M+ MAU, covering onboarding, maps, cleaning, routines, and system states.
- Introduced a map-first cleaning experience.
- Created a framework for 500+ robot, dock, and cloud error states.
- Introduced Design Freeze and Shift-Left QA.
- Raised FTUE activation from 75% to 92% and SUS from 63.3 to 86.5.
- Reduced Time-to-Mission from about 15 to 3 seconds.
- Helped raise App Store rating to 4.8 and Google Play to 4.5.
IT services, B2B/B2G, product design, design management
Built and led the design function, from hiring and team growth to quality, requirements, delivery, and presales.
- Built an in-house design team from zero to nine designers.
- Introduced levels, reviews, growth plans, and mentoring.
- Maintained retention above 90%.
- Introduced Shift-Left QA and Design Freeze.
- Increased design revenue sevenfold.
MoF UAE
Designed digital services for the UAE Ministry of Finance for business users and internal ministry roles. Helped make form completion three times faster and raise NPS by 52 points; the project received a CIPS Excellence Award and a UAE Innovates Award.
Beneflo
Designed a B2B2C corporate-benefits platform: the employer dashboard, budget rules, employee mobile app, benefits catalogue, and virtual card. Helped bring the product to pilot in three months and reduce development cost by 27%.
Financial services, B2B, SMB, recommendation products
Worked on SberAdvisor, a B2B recommendation product for small and medium-sized businesses.
- Built a high-fidelity Axure prototype with a real-data API.
- Ran interviews and moderated usability tests.
- Reached retention above 65% and 12% conversion in the pilot.
Mobile, web, desktop, and embedded interfaces
Designed digital products across mobile, web, desktop, and embedded platforms.